Every superhero needs a mask, so do gen-Z-girls.
With the idea BE SUPER FROM YOUR NATURE, St. Ives’ will inspire them to keep the spirit of being innovative in long term by showing them the benefit from St. Ives’ masks: with the energy of nature, they can be more confident and active to get ready for challenge, overcome the limitation and enjoy their desire. Wearing St. Ives’ new sheet masks, gen-Z-girls can enable their natural beauty look or in other words: they can be “super” from their nature.
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