[IMC] Galaxy Watch6 launching


Creative lead: Mark Ocampo
Senior copywriter: Ha An
Designer: Kimberly

Background:

Following the Galaxy Watch5 Series, the launch of the Galaxy Watch6 Series introduces enhanced features that help users better understand their health and adopt healthier lifestyle habits. To communicate this message effectively, the brand needs a fresher and more natural approach to engaging with its target audience.

Overall:

Comic provoke series:

Galaxy Watch6 x Vàng Xám









Global asset localization:  





21-day challenge with California Fitness:




BIA




End of campaign video:


Social asset:










hà an

I am a twenty-something creative

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